Get your brand
in front of buyers.
Shop Club's New Brands program puts emerging CPG products in front of a live, engaged audience on Whatnot. Monthly dedicated shows, founder spotlights, real-time feedback, and a path into our ongoing inventory rotation.
What New Brands gets you
A category built to help new CPG brands launch, get honest feedback, and stick around.
Monthly New Brands Show
A dedicated live show that gives our audience a first look at products they'd never discover otherwise.
Founder Spotlight Video
Your company rep or founder gets a spotlight reel to tell the brand story in their own voice.
Join Live, Anywhere
Founders can join the show live — from our office or remote — and connect directly with buyers.
Real Audience Feedback
Buyers receive your product and respond through our discreet survey system. Honest signal, fast.
Ongoing Inventory Placement
Standout products earn a spot in our ongoing rotation so we can keep supporting your brand.
Built for Discovery
Our community shows up to find new favorites. You skip the cold start and meet engaged buyers.
Brands we've worked with
Shop Club partners with emerging CPG startups to turn live shopping into a real growth channel. From snacks and beverages to personal care, we've helped founders launch new products in front of an engaged Whatnot audience, gather honest buyer feedback in real time, and build momentum without the cost of traditional retail. If you're a new CPG brand looking for live audience outreach, you're in good company.
How it works
Apply
Fill out the New Brands sign up form so we can learn about your product.
Spotlight
We produce a founder spotlight video and prep your live segment.
Go Live
Join the monthly New Brands show — in our office or remote — and meet buyers.
Feedback & Rotation
Survey insights come back fast. Standouts roll into our ongoing inventory.